EOS for HubSpot agencies: Now is the time to Evaluate your agency

The world as we know it has forever changed and it has most likely affected your agency too.

Not only are you and your team suddenly working remote full-time, you’ve also probably lost a few customers. You’re moving quickly (and doing the best you can), trying to come up with new ways of doing business.

Which is why now, is a great time to reflect and think about how you can transform your digital agency.

That's why now is the best time ever to pick up that book that’s been on your reading list forever: “Traction”, by Gino Wickman.

Let me let you in on a little secret: most of the successful, growing HubSpot agencies are actually built on the EOS framework as laid out in Traction.

And outside of the HubSpot world, EOS is the secret sauce that’s helped literally thousands of companies go from “small and struggling” to “scaled and successful”.

So, if you’re looking to still make 2020 an absolutely pivotal year for your agency — read on.


What is EOS?

If you haven’t read the book then let me give you the lowdown on EOS.

EOS stands for Entrepreneurial Operating System. It’s not a software tool and it’s not a Bitcoin variant. 

It’s a framework for running your business. For lack of a better term: an OS (like Windows or MacOS), but for your business.

If everyone in your business is currently running on different operating systems (ways of working), that creates confusion, frustration and takes the wind right out of your sails.

But imagine you’re all running on the same set of presuppositions, moving towards the same goal in a manner you’ve all agreed on.… Wouldn’t that make you go way faster?

EOS will help you define and cement your vision. Impart that vision on your team. Help you hire and fire along that vision. Create clarity around responsibilities and roles. And it keeps everyone moving in the same direction and get things done consistently.

Sounds pretty good, right? Let me show you how it works.


How does EOS work?

EOS is composed of 6 core components:

1. Vision

Maybe you’re one of those entrepreneurs that willy-nilly started an agency. Well, I’m here to tell you that might have worked until now. But if you want a real business, you need a vision. The good news is: there is one inside of you. EOS will help you define it and get your team on board with it.

2. People

Without people, you don’t have a business. EOS helps employ and retain staff in accordance with your vision and values.  And right now with circumstantial environment influences, you might need to make a few tough staffing calls. With an EOS framework, You’ll end up with people that want to work for you and will carry your vision forward.

3. Data

What gets measured, gets improved. If you want to move towards something, you have got to be able to measure your progress. Getting real measurables in place helps you identify problems before they happen.

4. Issues

Every company has issues. A lot of companies have issues that just never go away: they just keep coming back in a different shape, because everyone is busy and things never really get resolved. Well, with EOS you will turn your team into a problem-solving machine.

5. Process

There is a way you do things. But I’m betting you’ve never probably documented it. Therefore, every time you do it (or when you hire a new team member), you’re kind of forced to reinvent the wheel. Not in EOS you don’t.

6. Traction

Vision is great, but it’s nothing without accountability. Only by getting things done will you consistently grow. EOS contains what you need to keep everyone in the company focused and disciplined.


Is EOS right for my agency?

If that got your curiosity going, maybe you’re wondering if EOS is right for you.

Ask yourself:

  1. Is your vision documented? Is it clearly communicated to everyone in the business? Do you use it in interviews when hiring?
  2. When you're restructuring your team, do you do it based on your gut? Or do you have a system in place that (next to your gut, which is to be listened to) tells you whether someone is a good or bad fit?
  3. If you were on a deserted island with no access to the outside world, would you know which numbers you’d need to see in order to know how things are going with the company?
  4. Do you and your team waste a lot of time apparently fixing the same thing over and over again? Do you have endless meetings where you talk and nothing seemingly ever really gets done?
  5. Do you have a clear structure in your business? Does everyone know who’s responsible for what? Is everyone held accountable for their work?

And a little more personal, to you, the agency owner: if you took a one-month vacation, would the business continue to run successfully? When’s the last time you had a real vacation and didn’t lose sleep over business problems?

I’ve seen businesses go from “we’re not really sure where we’re going, but it’s fun to work here” to “it’s just amazing to get out of bed every day knowing you’re laser-focused on your goals”. Or from “this stuff never gets done, but it should be done, but nobody owns it” to running out of issues to solve (seriously).

EOS is the secret sauce to scalable business success. 


What you can do right now

As I mentioned, this is a strange time. You might be scrambling. But you also know that every crisis is a potential game changer.

If you want to come out on top and scale your agency once we’re through this, you owe it to yourself to read Traction. It comes with a whole bunch of practical exercises you can do with your leadership team in order to help you draw up your vision, construct a clear structure of accountability, develop your own hire and fire protocol and much more.

But I won’t lie: if you’re a busy entrepreneur, you might need outside help and accountability to help you actually implement this in your business.

If you’re on Facebook, come check out the HubSpot Solutions Partners group. EOS is a frequent topic and you can get help there. 

If you’d like to chat about your business and if EOS is a fit, do reach out and we can chat about what it means. 



Posted by Henrik Becker on Jul 26, 2020 7:32:48 PM
Henrik Becker

Henrik Becker

As a business consultant, I help entrepreneurs (particularly, but not limited to, in service provider companies) deal with how to put structure into their agency and how to bring in new business. Using my decade of marketing experience, I help them take your fledgeling marketing efforts into the professional realm. Meanwhile, on the operations side, I help you implement EOS (Entrepreneurial Operating System) as described in the book "Traction" by Gino Wickman. There is no better system for structuring a scaling business.
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Topics: Service Providers, Professional Services

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